In the realm of digital marketing, understanding the power of web analytics is paramount for online success. We will focus more on this illuminating journey as we introduce you to […]
Series: Internet Business: Analytics and SEO/SEM - Season 2
The second season of Business Guides about Business Activity on the Internet was written in cooperation with SOWER.pl. This time our focus is on Analytics, SEO, and SEM Topics.
What are keywords and how to choose them properly using Keyword Planner
Choosing the right keywords is very important because we can have high results in the search engine, but we will not have the right conversions. That is why choosing the […]
Tracking traffic sources for analytics: Introducing UTM tags
Snippets added to URLs to track the source of traffic to a website are UTM (Urchin Tracking Module) tags. They allow us to analyze the effectiveness of various sources of […]
How to perform a simple web audit using PageSpeed Insights
Before proceeding with the optimization of the website, an earlier Audit is necessary. In this material, he conducts a www audit. The audit will be performed on the example of […]
Alternatives to UTM: Do Shortened Links Bring New Possibilities?
In the previous article, “Tracking traffic sources for analytics: Introducing UTM tags,” we discussed how you can customize links in the footer of your website by adding UTM tags to […]
Website optimization basics: How to improve performance and loading speed
Website optimization is a very important aspect, above all, the page loading speed is crucial for the User, every second of longer loading may cause our potential customer to leave […]