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Series: Internet Business: Analytics and SEO/SEM - Season 2

The second season of Business Guides about Business Activity on the Internet was written in cooperation with SOWER.pl. This time our focus is on Analytics, SEO, and SEM Topics.

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  • Internet Business: Analytics and SEO/SEM - Season 2
Introduction to web analytics: Tool configuration and practical example on our blog
  • Business Guides

Introduction to web analytics: Tool configuration and practical example on our blog

  • Team
  • June 21, 2023
  • 0
This entry is part 1 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

In the realm of digital marketing, understanding the power of web analytics is paramount for online success. We will focus more on this illuminating journey as we introduce you to […]

What are keywords and how to choose them properly using Keyword Planner
  • Business Guides

What are keywords and how to choose them properly using Keyword Planner

  • SOWER
  • July 12, 2023
  • 0
This entry is part 2 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

Choosing the right keywords is very important because we can have high results in the search engine, but we will not have the right conversions. That is why choosing the […]

Tracking traffic sources for analytics: Introducing UTM tags
  • Business Guides

Tracking traffic sources for analytics: Introducing UTM tags

  • Pawel
  • July 26, 2023
  • 0
This entry is part 3 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

Snippets added to URLs to track the source of traffic to a website are UTM (Urchin Tracking Module) tags. They allow us to analyze the effectiveness of various sources of […]

How to perform a simple web audit using PageSpeed Insights
  • Business Guides

How to perform a simple web audit using PageSpeed Insights

  • SOWER
  • August 23, 2023
  • 0
This entry is part 4 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

Before proceeding with the optimization of the website, an earlier Audit is necessary. In this material, he conducts a www audit. The audit will be performed on the example of […]

Alternatives to UTM: Do Shortened Links Bring New Possibilities?
  • Business Guides

Alternatives to UTM: Do Shortened Links Bring New Possibilities?

  • Pawel
  • September 6, 2023
  • 0
This entry is part 5 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

In the previous article, “Tracking traffic sources for analytics: Introducing UTM tags,” we discussed how you can customize links in the footer of your website by adding UTM tags to […]

Website optimization basics: How to improve performance and loading speed
  • Business Guides

Website optimization basics: How to improve performance and loading speed

  • SOWER
  • September 27, 2023
  • 0
This entry is part 6 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

Website optimization is a very important aspect, above all, the page loading speed is crucial for the User, every second of longer loading may cause our potential customer to leave […]

Unlocking the Potential: How Google Analytics Can Optimize Your Affiliate Marketing Conversions
  • Business Guides

Unlocking the Potential: How Google Analytics Can Optimize Your Affiliate Marketing Conversions

  • Pawel
  • October 13, 2023
  • 0
This entry is part 7 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

Google Analytics is a powerful tool that provides valuable insights into your affiliate marketing conversions. By tracking and analyzing user behavior, it helps you understand the effectiveness of your marketing […]

Why is Link Building important for your website?
  • Business Guides

Why is Link Building important for your website?

  • SOWER
  • October 27, 2023
  • 0
This entry is part 8 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

A well-positioned website must have well-developed link building, without it our website will not be successful in Google search engines. In this article you will learn how to build link […]

Feedback Kickoff: Starting Gathering first readers opinion using our 3 example.
  • Business Guides

Feedback Kickoff: Starting Gathering first readers opinion using our 3 example.

  • Pawel
  • November 9, 2023
  • 0
This entry is part 9 of 9 in the series Internet Business: Analytics and SEO/SEM - Season 2

I’ve been focusing a lot on analytics and data collection lately. Our partner, on the other hand, devoted a lot of space to SEO and website optimization. As we approach […]

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